Website Design & Development
Make sure your business makes a great first impression with a quality website that demonstrates credibility, professionalism, and expertise – and that also helps your business grow
It All Begins With A Great Website
Your website is the foundation of your entire online presence. Make sure you’re establishing trust, credibility, and a sense of expertise with visitors through an attractive, modern, and robust website
Trust. Credibility. Expertise.
First impressions matter. How many times have you returned to Google because a website you visited didn’t inspire credibility, trust, or a sense of expertise?
Which business would you trust to enter your home, take care of your loved one, or provide you with quality healthcare services?
This one…
…or this one?
More Than What You See
A website done right is so much more than what you see. To generate leads and portray your business accurately, a high degree of technical expertise and strategic thinking is required.
How can a website bring me leads?
People in your local area are searching online every day for the services you provide. The best way for your business to appear in front of those potential customers is by having a fully-optimized website.
10 years ago, it was enough to just have a website – today the online landscape is much more complex and competitive. You not only need a website, but you need one done right, built with attention-to-detail and supplemented by ongoing Digital Marketing services.
If your goal is to grow your business, then prioritizing an investment in your online presence is a wise move.
Why is website performance important?
An important factor that determines if your website appears on Google above competitors is how quickly your website loads. Dozens of items impact website performance, including optimized images, reducing the amount of required code, being hosted on an optimized server, etc.
Google also prioritizes how a website performs on mobile devices first, and it considers code still being loaded behind-the-scenes that you don’t see.
Make sure you’re working with someone that has the technical knowledge required to fine-tune the performance of your website.
Why should my website be mobile-friendly?
In 2017, the majority of internet traffic came from mobile devices, and this trend continues today.
Building a website to work on all devices means taking into account slower internet speeds that mobile devices sometimes operate on, and also ensuring the design of your website translates well to a taller, narrower device such as a smartphone.
Google also prioritizes the experience your website visitors receive on a mobile device over a desktop or laptop – so being optimized for mobile devices becomes an important business consideration.
Why should a website be rebuilt from scratch?
If your goal is to have the best chance possible to be found online by potential customers, clients, and patients, then half-measures such as a “website refresh” or a “new coat of paint” just won’t work.
You need the fundamentals of your website to be built with Digital Marketing in mind from the ground up.
Too often companies choose a cheaper option, which only results in delaying the need for a full rebuild, after which more money has been spent in total than if it had been done right the first time.
While every website should be assessed to determine specific needs, chances are doing it right means investing in a full website rebuild.
Why is a conversion-focused design important?
A conversion-focused design means making it as easy as possible for your website visitors to find your phone number, email address, physical address, a contact form, or vital info that helps them with their needs.
A conversion-focused design allows for these elements to always be within easy reach, regardless of what device your website visitor is using, or where within your website they’re at.
The moment your visitors feel they have to work to find this information is the moment they return to Google and investigate your competitors.
How important are the words on my website?
Quality written content answers the questions your website visitors have. Quality content also communicates your expertise in your industry.
Most importantly though, the more quality content you have, the more chances you have to show up in search results.
Think of the written content on your website as high-quality “virtual real estate” that Google provides to people searching for services you offer, and to those seeking answers to specific questions.
Your website visitors probably won’t read all of your content, but Google will. Give yourself the best chance to capture all types of prospects and leads with healthy amounts of high-quality written content.
The Website Design Process
Discussion & Recommendation
Everything begins with an initial discussion to determine your goals and challenges, and for us to learn about your business. We then create a detailed, comprehensive recommendation that is tailored to your needs. We’ll review that plan with you, giving you the info you need to make an informed decision. Ready for that initial chat? Give us a call at (804) 489-8188.
Onboarding & Asset-Gathering
Once you’re officially a Level Up client, we’ll spend some time gathering assets and information from you to ensure our relationship is a successful one. We make this process easy, providing you with clear instructions and guided help to get needed items like existing imagery, design preferences, and access to various accounts. Learn more by giving us a call at (804) 489-8188.
Homepage Design
We’ll create your homepage as the first step of the design process. This establishes the tone and “look-and-feel” for the rest of your website. Once the work we’ve accomplished is up to our standards, we’ll review with you and work to revise and modify until we arrive at an end result you’re happy with. Let’s brainstorm ideas for your new website by giving us a call at (804) 489-8188.
Full Website Development
Once you’ve approved your homepage, it’s full steam ahead on the rest of your website. We’ll build the remaining pages and functionality of your site, collaborating with you to arrive at a finished product. We’ll revise and modify like we did with your homepage, until we’re officially complete and ready to launch your new website. Can’t wait to see your new site? Then give us a call at (804) 489-8188.
Ongoing Services & Support
Completing your website is just the beginning. Once live, we’ll give you recorded website training, and work behind-the-scenes to keep your site maintained and secure. We’ll continue with any ongoing Digital Marketing services we’re providing as well, and stay connected with you to ensure a fruitful partnership. Ready to get started? Give us a call at (804) 489-8188.
Let’s Chat
Reach Out Today
We understand that searching for the right partner to help with your Digital Marketing needs can be it’s own part-time job! That’s why we strive to make things as straight-forward and simple for our clients as possible. Do you have 5 minutes to decide if we’re that right partner? That’s all it takes. Give us a call at (804) 489-8188.
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